Caption for SWAP Force Launch Event Photo 1: NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing Inc., Skylanders® James Marsden awards a Skylanders SWAP Force™ starter pack to Ethan W. during the Skylanders SWAP Force™ launch event in Times Square in New York City on October 10, 2013. (Photo by Donald Bowers/Getty Images for Activision) Caption for SWAP Force Launch Event Photo 2: NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing Inc., Skylanders® James Marsden awards a Skylanders SWAP Force™ starter pack to Ethan W. during the Skylanders SWAP Force™ launch event in Times Square in New York City on October 10, 2013. (Photo by Donald Bowers/Getty Images for Activision) Caption for SWAP Force Launch Event Photo 3: NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing Inc., James Marsden joins kids to visit "SWAPtoberfest" in Times Square Oct. 10, 2013 in celebration of the launch of Skylanders SWAP Force™. Activision created a life sized build out of the world of Skylanders in the middle of Times Square. (Photo by Donald Bowers/Getty Images for Activision) Caption for SWAP Force Launch Event Photo 4: NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing Inc., Skylanders® James Marsden awards a Skylanders SWAP Force™ starter pack to Ethan W. during the Skylanders SWAP Force™ launch event in Times Square in New York City on October 10, 2013. (Photo by Donald Bowers/Getty Images for Activision) Caption for SWAP Force_Launch Event_Photo 5 NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing, Inc., kids take in all the activities of “SWAPtoberfest” – a life sized build out of the world of Skylanders in the middle of Times Square in New York to celebrate the Oct. 13, 2013 launch of Skylanders SWAP Force™. (Photo by Donald Bowers/Getty Images for Activision) Caption for SWAP Force_Launch Event_Photo 6 NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing, Inc., kids take in all the activities of “SWAPtoberfest” – a life sized build out of the world of Skylanders in the middle of Times Square in New York to celebrate the Oct. 13, 2013 launch of Skylanders SWAP Force™. (Photo by Donald Bowers/Getty Images for Activision) Caption for SWAP Force_Launch Event_Photo 7 NEW YORK, NY - OCTOBER 10: In this photo distributed by Activision Publishing, Inc., Skylanders Eruptor and Gill Grunt meet fans as they wait to enter “SWAPtoberfest” – an interactive experience built in the middle of Times Square, New York on Oct. 10 in celebration of the North American launch of Skylanders SWAP Force™ on Oct. 13, 2013 in New York City. (Photo by Donald Bowers/Getty Images for Activision) Caption for 2: NEW YORK, NY - OCTOBER 13: In this photo distributed by Activision Publishing, Inc., fans flock to the Skylanders SWAP Force boutique inside Toys“R”Us Times Square in New York City during the Skylanders SWAP Force launch event on Oct. 10, 2013. Skylanders SWAP Force launches today in North America. Caption for 3: NEW YORK, NY - OCTOBER 13: In this photo distributed by Activision Publishing, Inc., fans flock to the Skylanders SWAP Force boutique inside Toys“R”Us Times Square in New York City during the Skylanders SWAP Force launch event on Oct. 10, 2013. Skylanders SWAP Force launches today in North America. Caption for 4: NEW YORK, NY - OCTOBER 13: In this photo distributed by Activision Publishing, Inc., fans flock to the Skylanders SWAP Force boutique inside Toys“R”Us Times Square in New York City during the Skylanders SWAP Force launch event on Oct. 10, 2013. Skylanders SWAP Force launches today in North America.